SRB is located in the fast-growing trendy western section of municipal Zurich. More and more insurance companies, banks, industrial companies and start-ups are opening offices in this part of the city. The cosmopolitan and creative city of Zurich, on the shore of the lake, is abuzz with activity day and night. And for those after rest and relaxation, the Swiss mountains are less than an hour away.

HISTORY

Zurich was already a prosperous centre of commerce in the Early Middle Ages. The 1519 Reformation gave the economy such a boost that the city rapidly became Switzerland’s financial centre. This has remained unchanged to the present day and is why you’ll find the Swiss National Bank in Zurich along with the world-famous Bahnhofstrasse, one of the most luxurious shopping strips around.

Nowadays, Zurich is Switzerland’s centre of economic life and education. Located in the heart of Europe, the city offers all the modern amenities of a cosmopolitan metropolis, without sacrificing its natural side. Zurich has ranked for years as one of the world’s top cities in terms of quality of life. It is a boutique city that offers everything that implies, albeit in small and exquisite format.

EDUCATION AND ARTS

Zurich is avant-garde: it was not only home to Dada1, but also the place where the Freitag bag and world-renowned Helvetica typeface originated. Researchers at the revered Swiss Federal Institute of Technology (ETH) and companies such as Google and Disney Research produce one innovation after the next. Creativity is also in abundance thanks to one of the biggest universities in Europe devoted to the arts – Zurich University of the Arts (ZHdK) - and further establishments such as the Kunsthaus Zurich.

GASTRONOMY HIGHLIGHTS

Zurich’s inhabitants don’t just eat Birchermuesli and Zueri Gschnaetzlets (sliced beef). They are veritable cosmopolitans and love sophisticated delicacies from across the globe. They do their utmost to embrace trends immediately – with creativity and delight. And this earns them awards: Zurich has one of the highest numbers of Michelin-starred restaurants per inhabitant in Europe. The city’s rustic pubs, street food festivals and pop-up restaurants in empty factories are also enjoying a great degree of popularity. When visiting Switzerland never forget to eat the famous Cheese Fondue and Raclette.

1 An art movement formed during the First World War in Zurich in negative reaction to the horrors and folly of the war. The art, poetry and performance produced by dada artists is often satirical and nonsensical in nature. (In https://www.tate.org.uk/art/art-terms/d/dada)